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Max Poirier

Max’s development in the automotive racing environment began as a child. As the son of a race car driver, Max gained his race knowledge from spending time on the track. Following in his father’s footsteps, Max would compete in various series developing his talents and transitioning them to instructing fellow drivers.

His passion for racing led him to explore the industry and graduate from Automotive School of Business at Georgian College making him a key ingredient to the ADS team. Through 13 years with ADS, Max has filled every onsite position and now represents manufacturers as a National trainer.

Claude Poirier

Claude has developed and honed his racing talent over the last 30 years. His rich racing history includes experience in many different types of vehicles and series including open-wheel single-seaters, F 1600, Formula 2000, Formula Mazda and a historic McLaren Formula 5000 car.

Through his extensive racing history, Claude worked closely with many racing schools gradually working alongside Automotive Manufacturers in product testing and driver training. Working with most automotive manufacturers, Claude has the ability to assess vehicle characteristics highlighting and demonstrating their capabilities. Fluent in both English and French, Claude has traveled the country representing manufacturers as the automotive driving specialist.

Craig Weisenfels

Craig has over 15 years of strategic business experience working with fortune 500 companies around the globe. Craig has worked for Canada's largest sports and entertainment company (MLSE) as an executive managing tier one clients and developing and executing best in class programs. He has led numerous teams in both the technology, oil gas, and automotive sectors in Canada. He has developed and led industry leading events bringing together multiple key stakeholders across various industries and countries. Craig's keen business acumen, passion for excellence, and his results driven attitude makes him a unique team member, focused on delivering strategic and innovative solutions for AutoDriven customers.